Is GetPOAS just another attribution tool?

No. Attribution tools tell you which ad drove the conversion. GetPOAS tells you whether that conversion was actually profitable — and then sends that profit signal back to Meta and Google via Conversion API so the algorithm learns to find more customers like your most profitable ones. Attribution tools report. GetPOAS acts.

How is POAS different from ROAS?

ROAS (Return On Ad Spend) measures revenue generated per euro of ad spend. POAS (Profit On Ad Spend) measures actual profit — after COGS, shipping, and ad spend. A campaign can have a great ROAS and still be losing money if your margins are thin. POAS is what actually hits your bank account.

How does the Conversion API integration work?

GetPOAS calculates true profit per order in real time — using your COGS data and shipping costs — and sends that profit value to Meta's Conversions API and Google Ads Conversion API as the conversion value. Instead of sending revenue as the signal, you send profit. The ad platform's algorithm then learns to optimize for customers who generate actual margin, not just high order values.

What do I need to get started with GetPOAS?

You need an e-commerce store on Shopify, WooCommerce, Magento, BigCommerce, or PrestaShop — and active Meta or Google Ads campaigns. Setup takes under 30 minutes: connect your store, import your product costs (or bulk-upload via CSV), and GetPOAS handles the rest. No engineering required.

What if my COGS data isn't perfectly organized?

You don't need perfect data to start. GetPOAS imports product costs directly from Shopify if they're already there. You can also bulk-upload a CSV. Approximate margins still massively outperform sending no margin signal at all — the algorithm needs something better than revenue, and even rough COGS data gives it that.

Will changing my conversion signal break my campaigns?

No. GetPOAS doesn't replace your existing tracking — it adds profit data as the conversion value. Your campaigns continue running. The algorithm gradually shifts toward higher-margin customers as it receives better signals. Most brands see measurable POAS improvement within 2–4 weeks.

Pricing — POAS Optimization Software

Pricing

More profitable than any attribution tool.
Less than a cup of coffee per order.

Starts at €29/mo. 7-day free trial, no credit card required.

Starter

Connect your store, set your COGS, start sending profit signals to Meta.

€278/year

Save 20% vs monthly

Up to 5,000 orders/month
Shopify & WooCommerce
Real-time profit tracking
COGS management
Meta Conversion API
Email support

Growth

For scaling brands training both Meta and Google on profit data.

€758/year

Save 20% vs monthly

Up to 25,000 orders/month
All platforms (Shopify, WooCommerce, Magento, BigCommerce, PrestaShop)
Everything in Starter
Google Ads Conversion API
One-click plugin install
Advanced profit analytics
Priority support

Scale

Unlimited orders, multi-store, and real-time profit bidding for high-volume brands.

€1,910/year

Save 20% vs monthly

Unlimited orders
Everything in Growth
Multi-store support
Real-time profit bidding
Dedicated support
API access
Custom onboarding

All prices are displayed in EUR (Euro)

More profitable than any attribution tool.Less than a cup of coffee per order.

Starter

Growth

Scale

More profitable than any attribution tool.
Less than a cup of coffee per order.