Northbeam offers enterprise-grade attribution. GetPOAS offers profit optimization anyone can use. See which approach drives better results for your business.
Northbeam is the gold standard for enterprise attribution with sophisticated multi-touch modeling and incrementality testing—if you have the budget and team to leverage it. GetPOAS delivers profit-focused optimization that's accessible to everyone, not just enterprises with data science teams. For most e-commerce brands, profit clarity beats attribution complexity.
Clean, actionable insights anyone can use. Connect and start optimizing in minutes, no data science degree required.
Powerful but complex. Requires significant expertise to configure attribution models and interpret results correctly.
Every feature built around profit. COGS integration, margin-based bidding, and AI that optimizes for actual dollars in your pocket.
Focused on attribution accuracy, not profit optimization. Great at tracking, but you still need to figure out what to do with the data.
Transparent, affordable pricing starting much lower. Scales reasonably as you grow.
Enterprise pricing typically $2K-$5K+/month. Designed for brands with large budgets and dedicated analytics teams.
Solid multi-touch attribution that covers 95% of use cases. Prioritizes actionability over academic perfection.
Industry-leading attribution modeling with advanced incrementality testing and media mix modeling. Best for complex, multi-channel enterprises.
5-minute setup, profit insights within 24 hours. No implementation project required.
Typically 2-4 week implementation. Requires configuration, training, and often ongoing consulting.
A side-by-side look at what each platform offers
| Feature | GetPOAS | Northbeam |
|---|---|---|
| POAS Optimization (Profit on Ad Spend) | ||
| Multi-Touch Attribution | ||
| Real-Time COGS Integration | ||
| Automated Bid Optimization | ||
| AI-Powered Profit Predictions | ||
| Media Mix Modeling | ||
| Server-Side Tracking | ||
| Shopify Integration | ||
| Meta CAPI Integration | ||
| Google Ads Integration | ||
| Custom Attribution Models | ||
| Incrementality Testing | ||
| Setup in Under 5 Minutes | ||
| No Data Science Team Required | ||
| Affordable for SMBs | ||
| Path to Purchase Analysis |
Northbeam is built for enterprises with dedicated analytics teams. Here's what that means in practice:
GetPOAS: 5-minute setup, clear profit metrics, automated bid optimization. Built for e-commerce operators who want results, not reports.
"Northbeam's attribution is powerful but we needed a data scientist to interpret it. GetPOAS just tells us which ads are profitable. Simple."
David Kim
E-commerce Director, FitLife
"We were paying $3K/month for Northbeam and still guessing on bids. GetPOAS automated our optimization for a fraction of the cost."
Emma Wilson
Marketing Director, HomeStyle
Try GetPOAS free and see profit insights within 24 hours. No enterprise contract required.
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All prices are displayed in EUR (Euro)