Is GetPOAS just another attribution tool?

No. Attribution tools tell you which ad drove the conversion. GetPOAS tells you whether that conversion was actually profitable — and then sends that profit signal back to Meta and Google via Conversion API so the algorithm learns to find more customers like your most profitable ones. Attribution tools report. GetPOAS acts.

How is POAS different from ROAS?

ROAS (Return On Ad Spend) measures revenue generated per euro of ad spend. POAS (Profit On Ad Spend) measures actual profit — after COGS, shipping, and ad spend. A campaign can have a great ROAS and still be losing money if your margins are thin. POAS is what actually hits your bank account.

How does the Conversion API integration work?

GetPOAS calculates true profit per order in real time — using your COGS data and shipping costs — and sends that profit value to Meta's Conversions API and Google Ads Conversion API as the conversion value. Instead of sending revenue as the signal, you send profit. The ad platform's algorithm then learns to optimize for customers who generate actual margin, not just high order values.

What do I need to get started with GetPOAS?

You need an e-commerce store on Shopify, WooCommerce, Magento, BigCommerce, or PrestaShop — and active Meta or Google Ads campaigns. Setup takes under 30 minutes: connect your store, import your product costs (or bulk-upload via CSV), and GetPOAS handles the rest. No engineering required.

What if my COGS data isn't perfectly organized?

You don't need perfect data to start. GetPOAS imports product costs directly from Shopify if they're already there. You can also bulk-upload a CSV. Approximate margins still massively outperform sending no margin signal at all — the algorithm needs something better than revenue, and even rough COGS data gives it that.

Will changing my conversion signal break my campaigns?

No. GetPOAS doesn't replace your existing tracking — it adds profit data as the conversion value. Your campaigns continue running. The algorithm gradually shifts toward higher-margin customers as it receives better signals. Most brands see measurable POAS improvement within 2–4 weeks.

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Compare GetPOAS

See detailed comparisons with attribution platforms, analytics tools, and marketing platforms

Enterprise Attribution

GetPOAS vs Triple Whale

60% cost savings

GetPOAS vs Northbeam

95% cost savings

GetPOAS vs Rockerbox

90% cost savings

GetPOAS vs Hyros

Self-serve setup

GetPOAS vs Wicked Reports

Better match rates

GetPOAS vs Cometly

No per-ad-spend fees

Analytics Platforms

GetPOAS vs Peel Insights

Profit-first focus

GetPOAS vs Polar Analytics

More ad platforms

GetPOAS vs Lifetimely

Better attribution

GetPOAS vs Daasity

Simpler setup

GetPOAS vs SegMetrics

E-commerce focused

GetPOAS vs Metrilo

Better ROAS tracking

European Platforms

GetPOAS vs Lebesgue

Better integrations

GetPOAS vs Attribution App

Real-time profit

GetPOAS vs Windsor.ai

E-commerce focus

GetPOAS vs Tracify

90% cost savings

CDP & Data

GetPOAS vs Elevar

Profit tracking included

GetPOAS vs Piwik PRO

Ad platform integrations

GetPOAS vs Mapp Intelligence

E-commerce focus

GetPOAS vs Econda

Simpler deployment

GetPOAS vs etracker

Better ROAS

Marketing Automation

GetPOAS vs Connectif

Attribution focused

GetPOAS vs Agillic

POAS specialized

GetPOAS vs Voyado

Better attribution

GetPOAS vs BlueConic

Profit tracking

GetPOAS vs SALESmanago

E-commerce focus

GetPOAS vs ContactLab

Better analytics

Personalization

GetPOAS vs Clerk.io

Attribution included

GetPOAS vs Raptor Services

Profit tracking

GetPOAS vs AB Tasty

Better ROAS

Feature

GetPOAS

Traditional Trackers

Real-time Profit Tracking

Basic ROAS only

Multi-channel Attribution

Last-click attribution

AI Creative Analysis

Manual Analysis

First-party Data

Pixel-dependent

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Limited legacy features

The GetPOAS Advantage

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Focus on ROI

Every feature is designed to generate value and return on investment for your business.

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