Is GetPOAS just another attribution tool?

No. Attribution tools tell you which ad drove the conversion. GetPOAS tells you whether that conversion was actually profitable — and then sends that profit signal back to Meta and Google via Conversion API so the algorithm learns to find more customers like your most profitable ones. Attribution tools report. GetPOAS acts.

How is POAS different from ROAS?

ROAS (Return On Ad Spend) measures revenue generated per euro of ad spend. POAS (Profit On Ad Spend) measures actual profit — after COGS, shipping, and ad spend. A campaign can have a great ROAS and still be losing money if your margins are thin. POAS is what actually hits your bank account.

How does the Conversion API integration work?

GetPOAS calculates true profit per order in real time — using your COGS data and shipping costs — and sends that profit value to Meta's Conversions API and Google Ads Conversion API as the conversion value. Instead of sending revenue as the signal, you send profit. The ad platform's algorithm then learns to optimize for customers who generate actual margin, not just high order values.

What do I need to get started with GetPOAS?

You need an e-commerce store on Shopify, WooCommerce, Magento, BigCommerce, or PrestaShop — and active Meta or Google Ads campaigns. Setup takes under 30 minutes: connect your store, import your product costs (or bulk-upload via CSV), and GetPOAS handles the rest. No engineering required.

What if my COGS data isn't perfectly organized?

You don't need perfect data to start. GetPOAS imports product costs directly from Shopify if they're already there. You can also bulk-upload a CSV. Approximate margins still massively outperform sending no margin signal at all — the algorithm needs something better than revenue, and even rough COGS data gives it that.

Will changing my conversion signal break my campaigns?

No. GetPOAS doesn't replace your existing tracking — it adds profit data as the conversion value. Your campaigns continue running. The algorithm gradually shifts toward higher-margin customers as it receives better signals. Most brands see measurable POAS improvement within 2–4 weeks.

← All ComparisonsHead-to-Head Comparison

GetPOAS vs
Trackify X

Trackify tracks pixels. GetPOAS optimizes profit. Better data is just the start—what you do with it matters.

Try GetPOAS Free

The Verdict

Trackify X excels at server-side pixel tracking for improved data accuracy post-iOS14. GetPOAS goes beyond tracking to optimize for profit—using that data to automatically adjust bids. If you just need better pixels, Trackify works. If you want to turn tracking data into profit, choose GetPOAS.

The Tracking-to-Profit Gap

Trackify gives you accurate conversion data. But accurate data alone doesn't grow profit:

You see 100 conversions, but which were profitable after COGS?
Great pixel data, but you still manually optimize bids
No way to tie tracking data to actual business profit

GetPOAS takes conversion data and automatically optimizes for profit. Better tracking + better optimization.

Detailed Comparison

Primary Purpose

GetPOASWinner

Profit optimization platform. Uses tracking data to automatically optimize bids for maximum POAS.

Trackify X

Server-side pixel tracking. Improves data accuracy for Facebook/Meta and other platforms.

Tracking Quality

GetPOAS

High-quality server-side tracking plus conversion data enriched with profit information.

Trackify X

Excellent server-side tracking for improved pixel accuracy and iOS14+ compliance.

Profit Analysis

GetPOASWinner

Full COGS integration, margin calculation, and profit attribution per ad, campaign, and channel.

Trackify X

Tracks conversions and revenue only. No built-in profit or margin calculations.

Bid Optimization

GetPOASWinner

AI-powered automated bid optimization based on profit margins. Set POAS targets and let it run.

Trackify X

No bid optimization. Sends conversion data to platforms but doesn't optimize spend.

Best For

GetPOAS

E-commerce brands wanting to maximize profit from ad spend with automated optimization.

Trackify X

Brands primarily needing better pixel tracking and server-side data accuracy.

Feature Comparison

Tracking vs Optimization

Feature	GetPOAS	Trackify X
POAS Optimization (Profit on Ad Spend)
ROAS Tracking
Real-Time COGS Integration
Automated Bid Optimization
AI-Powered Profit Predictions
Server-Side Tracking
Facebook CAPI
Google Ads Tracking
TikTok Pixel
Snapchat Pixel
Pinterest Tag
Multi-Channel Attribution
Margin-Based Bidding
Setup in Under 5 Minutes
UTM Builder

What Brands Say

"Trackify helped us track conversions better. GetPOAS helped us understand which of those conversions were actually profitable."

Daniel Foster

Founder, Urban Style Co

24% profit increase

"We used Trackify for pixel management but still couldn't figure out which ads to scale. GetPOAS answered that question instantly."

Maria Santos

Marketing Lead, HealthFirst

Clear optimization path

Track Better. Optimize for Profit.

Go beyond tracking to automated profit optimization.

Start 14-Day Free Trial Talk to Sales

No credit card required • 7-day free trial • Cancel anytime

All prices are displayed in EUR (Euro)

GetPOAS vsTrackify X

The Verdict

The Tracking-to-Profit Gap

Detailed Comparison

Primary Purpose

Tracking Quality

Profit Analysis

Bid Optimization

Best For

Feature Comparison

What Brands Say

Track Better. Optimize for Profit.

GetPOAS vs
Trackify X