Wicked Reports pioneered LTV attribution. GetPOAS takes it further with profit optimization. See why modern beats legacy.
Wicked Reports was an early player in marketing attribution with strong LTV tracking capabilities. GetPOAS represents the next generation—modern interface, profit-first optimization, and active development. If you're still on Wicked Reports, it's time to upgrade.
Modern, intuitive interface built for 2024. Fast loading, mobile-responsive, and designed for quick decision-making.
Dated interface that hasn't evolved significantly. Functional but feels clunky compared to modern tools.
Built from the ground up for POAS. Automatic COGS integration, margin calculations, and profit-based bid suggestions.
Focused on revenue attribution and LTV tracking. Doesn't calculate true profit or optimize bids for profit.
Full coverage including Meta, Google, TikTok, Pinterest, and emerging platforms. Regular integration updates.
Good coverage of major platforms but slower to add new channels like TikTok. Limited recent updates.
Solid LTV predictions with profit-adjusted calculations. Know the lifetime profit of customers from each channel.
Strong LTV attribution has been their core strength for years. Good at tracking customer value over time.
Actively developed with regular feature releases. AI optimization, new integrations, and continuous improvement.
Slower pace of innovation. Platform has remained largely unchanged in recent years.
A side-by-side look at what each platform offers
| Feature | GetPOAS | Wicked Reports |
|---|---|---|
| POAS Optimization (Profit on Ad Spend) | ||
| Modern UI/UX | ||
| Real-Time COGS Integration | ||
| Automated Bid Optimization | ||
| LTV Attribution | ||
| Multi-Touch Attribution | ||
| Shopify Integration | ||
| Meta Ads Integration | ||
| Google Ads Integration | ||
| TikTok Attribution | ||
| Email Marketing Attribution | ||
| Subscription Revenue Tracking | ||
| Mobile-Friendly Dashboard | ||
| Fast Setup (Under 10 min) | ||
| Active Development/Updates |
"We used Wicked Reports for years but the interface felt stuck in 2015. GetPOAS is modern, fast, and actually focuses on profit instead of just tracking."
Daniel Foster
E-commerce Manager, TrendyTech
"Wicked Reports had good LTV tracking but couldn't tell us which ads were profitable after costs. GetPOAS solved that immediately."
Amanda Chen
CMO, BeautyDirect
Move from legacy tracking to modern profit optimization. The switch takes minutes.
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All prices are displayed in EUR (Euro)